Cotton. Comfort. Confidence
LOUNGEWEAR TO LIVE IN 😁
Organic cotton, stylish, comfortable and flattering
with wire-free breast support 😘
Sustainably Ethically Australian Made 🇦🇺
Brief about business: Belinda Jane, or BJ as she is known by family and friends, sets out to create pyjamas that you’re proud to be seen in. This year alone BJ’s PJ’s has collaborated with the 2020 Australian Women of the Year Awards, won Women with Altitude’s Best Eco-Ethical Women’s Loungewear Brand of 2020, AusMumpreneur Fashion Business Excellence Award 2020 and the international Parent and Baby Award for Best Eco-Ethical Women’s Loungewear Brand for 2020.
Belinda wanted to create luxurious pyjamas and loungewear that is comfortable, practical and easy on the eye, yet manufactured ethically with sustainability in mind.
Products or Services Brief: BJ's PJ's modern flattering styles and premium 4-way stretch organic cotton offer total comfort and discretion with wire-free breast support and seam-free gussets. Perfect for mums of all ages, maternity, yoga, light exercise, travel, hospital stays, sleepovers - you can wear them almost anywhere!
Price Range: Price range from $45 - $135 per item.
Location: Ettalong, Central Coast NSW 2256.
Redemption period: 3 years.
I am passionate about ethical and sustainable, skin-friendly, Australian- made products and I had worked in the fashion industry for many years and couldn’t find anything that ticked all the boxes. With very few high-quality, ethically made, cotton loungewear, leisurewear or pyjamas available – I decided to design some myself!
I’ve often wondered why pyjama styles are ‘daggy’ and so old fashioned, loaded with cumbersome, uncomfortable bulk and unnecessary trims such as collars, cuffs, buttons, bows – these designs haven’t changed in decades! No time like the present to make a positive change right?”
Steps after placing the order:
- After you’ve placed an order, you will receive an email confirmation of your order with a unique order number.
- Step Up Together will confirm your order with BJ’s PJ’s and the business will issue a redemption voucher for you to redeem directly on their website and place a product order.